On 23 of May, H&M announced its designer collaboration for this year at the amfAR gala in Cannes and it definitely will be one of the most glamorous high fashion collections so far. Both brands changed their Instagram profile to the same heart logo giving the followers a lot to discuss. 5 striking ensembles worn on the red carpet by 5 muses of the brands – Kendall Jenner, Chiara Ferragni, Bianca Brandolini, Chris Lee (Li Yuchun), H.E.R., and Ross Lynch – were a perfect way to start this amazing fashion affair. After Cannes premiere Giambattista Valli x H&M garments were available at 12 selected stores and were almost immediately sold out. Full collection will appear in stores early this November.
“H&M gives me the opportunity to bring my vision of style and my celebration of beauty to a wider audience. The goal is to share my love for beauty and to be able to be part of everyone’s ‘happy moments’, to help create love stories all around the world,” said Valli.