In today’s world photography has grown into a form of art that is used daily by people to convey ideas, reveal stories and raise various issues.
Fashion photography alongside is constantly undergoing changes throughout the years, especially, in the age of hi tech and covid measures appearance.
There have always been beautiful dresses and accessories throughout ages. Fashion photography came into existence when the idea of capturing models wearing luxury things in order to sell them came into play. Since then, this form has undergone a lot of changes, merging with the art and social components.
From only capturing exquisite items to capturing the backdrop and set as an important part of the shoot modern fashion photographs convey different moods and themes, they want to raise attention to. It shows that fashion photography, nowadays, no longer is limited to clothing, as it has expanded way beyond that, shifting the focus to presenting the mood or theme of the collection itself.
Photographers around the world are exploring and experimenting with various forms of photography and developing this art to the maximum, and today we want to share with our readers the work of talented Cyprus artist team that created an art fashion photoshoot with the support of Red Storm Films studio.
The idea of the photoshoot is the questions that have risen in everyone’s head at least once in lifetime: Am I a part of the modern world society? Am I social enough? Do people like me?
Relationships between people are ones of the most complex things and being a part of them is not an easy task. Some people like to be in the spotlight and are not bothered by extended attention, but some individuals are pressed by social frames and injustices. In many cases, these oppressions overlap in such a way that one person can potentially deal with and privilege at the same time.
“Being social” tells the story of a person as a unit and reflects the relationship within society, a huge system that can either support or suppress an individual. The photoshoot is focusing not only on conceptual ideas, but also on lighting schemes that were easily realized due to Red Storm Films studio. The photographer, Polina Stepina (@jojo_art_ist), managed to implement many interesting solutions using the lighting techniques popular all over the world, that will be covered in more detail in our next article.
The idea of being social nowadays was revealed with the excellent team of Alicia Chewe (@thealiciasmith) as a model, Beatrice Goudet (@beatricegoudet) as a stylist and make-up artist of the project and Kseniia Bakuleva (@kikkimora_news) as an assistant. Backstage video and photos were made by extremely talented videographer Gleb Oginskiy (@og.videography) and photographer Ekaterina Prokopenko (@og.videography). The shoot was shoot in Red Storm Films Studio (@redstormfilms).
Here is the link to the results of this art photoshoot: https://www.moiostrov.com/being-social-editorial/