In June 2012 we made an extensive readers survey to find out more about our readers.<\/p>\n
Presented below are some of the questions and answers from the survey.<\/p>\n
We started out by asking readers how they received the invitation to joint the inner circle or Ostrovityane <\/strong>as we call our inner circle. <\/strong> How many times did you visit moiostrov.com durign the last Month?<\/strong> How many of the last 4 issues of Moi Ostrov did you read?<\/strong> We were also interested to find out what other magazines our readers are reading and here is what they said. (We asked which other magazines did you read in the last 6 months)<\/strong> We asked our readers who has a job related to fashion or marketing. Shopping Attitudes<\/strong> All responses to this survey are from Russian speakers living in Cyprus permanently or semi-permanently In June 2012 we made an extensive readers survey to find out more about our readers. Presented below are some of the questions and answers from the survey. We started out by asking readers how they received the invitation to joint the inner circle or Ostrovityane as we call our inner circle. 29.4% through the […]<\/p>\n","protected":false},"author":1,"featured_media":136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[25,26,24],"class_list":{"0":"post-134","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-1","8":"tag-advertising-information","9":"tag-media-kit","10":"tag-rates"},"yoast_head":"\n
\n29.4% through the magazine
\n29.4% through our email list
\n20.6% from moiostrov.com
\n20.6% from other sources, mainly Facebook<\/p>\n
\n39.3% said 1-3 times
\n7.1% said 4-6 times
\n17.9% checked out moiostrov.com 7-9 times during the month of May
\n14.3% did not visit the site at all and was only looking at the printed magazine<\/p>\n
\n4\/4 was up there at 53.6%
\n3\/4 had 25% of the answers
\n2\/4 – 7.1%
\n1\/4 was at 10.7%
\n0\/4 – 3.6%<\/p>\n
\n64.3% Read the Fashion bible VOGUE
\n53.6% of Moi Ostrov readers read ELLE
\n53.6% Read Instyle
\n32.1% Read Harper’s Bazaar
\n35.7% Read Marie Claire
\n35.7% Read Psychologies
\n\u2003
\nWe like to be close to our readers and we asked them how they connect with Moi Ostrov except for reading the magazine.<\/strong>
\nHere is what they say:
\n54.2% attended one of our Parties or Events
\n37.5% visited moiostrov.com
\n83.3% are connected to us through facebook
\n8.3% follow us on other social media<\/p>\n
\n22.2% works in advertising
\n3.7% with Fashion or textile design
\n18.5% Retail\/Showroom
\n7.4% Merchandising\/Buying
\n18.5% Events
\n11.1% Public Relations
\n3.7% Publishing
\n55.6% non of the above<\/p>\n
\n80% prefers to buy designer or luxury brands.
\n80% prefers to buy brands that reflect their personal style.
\n64% prefer to buy environmentally friendly products for their home whenever possible, even if they are more expensive.
\n48% said I\u2019m always one of the first of my friends to try new products or services
\n92% said that they buy based on quality, not price.
\n100% said that people are asking them for shopping advice
\n\u2003
\nReader demographics in this survey<\/strong>
\nMedian Age: 35
\nMarital Status: 60% are Married, 20% are living with a partner, 10% divorced or sepparated, 10% are single
\nEducation: 75% of the readers are university educated, 45% have a Bachelor Degree, 25% a Masters degree and 5% a PHD
\nChildren under 18: 65%<\/p>\n
\nResearch made with Survey monkey<\/p>\n","protected":false},"excerpt":{"rendered":"