Launching party took place in a well-known boutique in Paris. This event officially became the first time when a black woman founded an original brand with the French luxury conglomerate LVMH, joining such fashion legends as Dior, Louis Vuitton, Fendi and Givenchy under the LVMH umbrella.Well done, Ri-Ri!
Fenty debuts in Paris on May 24 and 5 days later starts off online pairing up with Rihanna’s successful cosmetics brand Fenty Beauty and lingerie label Savage X Fenty, which were launched in 2017 and 2018.
“Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies. Some days I want to be submissive, many days I’m completely in charge and most days I feel like being both … so it was imperative that we created a line versatile enough to embrace and celebrate us in that way,” Rihanna said. She also added: “The collections are easily worn together and meant to be staples in our wardrobe. I’m just hyped to see people in my clothes, man.”